The Opportunity

We are looking for a Senior Marketing Executive to join our Paris Packaging Week team, based in Paris, France.

Join the team behind Paris Packaging Week - the global festival of packaging innovation and design for beauty, premium drinks, luxury, and aerosols! As one of Easyfairs' most prestigious and largest events, this is where industry giants like Chanel, L’Oréal, Pernod Ricard, and Dior discover the latest breakthroughs in packaging, shaping their brands for the future.

With trailblazing conference sessions, immersive features, and dynamic networking experiences, Paris Packaging Week is a high-energy, high-impact event that brings together 880+ exhibitors and 12,500+ visitors from around the world. If you thrive in a creative environment and want to be part of an event that defines the future of luxury packaging and design, this one is for you.

About Easyfairs

Through its mission 'visit the future', Easyfairs is ambitious and driven to provide life-changing events for the communities it serves. With over 220 events, 28,000 exhibitors and 1.2m visitors, across 10 venues and 17 countries, we are one of the fastest-growing events businesses in the world. More importantly, we offer a fantastic working environment in our Paris office and a company culture where talent and success are rewarded – and where having fun is one of our corporate values.

About the role

The main focus of this role is to support the planning and delivery of the marketing campaign for Paris Packaging Week. This role is based in our Paris office on a hybrid basis (3 days office-based, 2 days WFH).

Reporting to the Marketing Manager and working closely with the marketing and content team, the Senior Marketing Executive will play a pivotal part in planning, managing, and optimizing marketing campaigns with email, website, social media, PPC, direct mail (among other channels) – all to drive visitors to the event.

Key responsibilities

• Establishing relationships and managing partnerships with media, associations and a range of suppliers;
• Responsibility for the creation of on-point marketing collateral across the full mix of print, online, social and email channels;
• Delivering that collateral through the full mix of channels – print and digital media, email, social and more – with intelligently-managed segmented activity;
• And crafting exceptional, high-impact marketing copy across print, digital, social, and email channels - ensuring every message is engaging, persuasive, and on-brand.
• Working on both the visitor-focused and exhibitor-focused marketing campaigns;
• Playing a key role to ensure the smooth running of the event onsite;
• Reporting and analysis post-event;
• Be at the heart of the action! Support and help to bring awards ceremonies, exhibitor open days, and networking events to life - creating unforgettable experiences throughout the year.

What’s more, as part of this role, you will be creating content for, and will have the opportunity to meet the creative minds behind some of the world’s most iconic and beautiful consumer products.

Essential skills and experience.

So, that’s the role. What about you?

• 3 years or more in marketing, with at least 1 year in exhibitions, events or publishing
• You are fluent in both French and English (either native, or no less than a level B2); and you are entirely comfortable working in an international environment
  
• You’re an experienced and talented copywriter who can create compelling content; and can translate technical or business-driven content into sparkling, benefit-led copy
  
• You have high competency across of all forms of communication – you love talking on the phone and having face to face conversations – will people at all levels - but also have excellent written communication skills
  
• You’re confident and proactive. While you love working in a team, you have the ability to work independently, make decisions, and stay highly organised
  
• You’re detail-oriented and efficient, able to manage multiple deadlines under pressure without compromising quality – and have the resilience to keep smiling while doing it!
  
• You have a sharp analytical mind with a creative twist - because data and ideas are both part of the magic!
• You are comfortable working with Microsoft Office products and are adaptable and quick to learn new processes and systems
• You have an analytical mind and can pull the big story out of the details
• You are an ambitious marketing specialist with experience of the full event marketing mix, and you have the energy and drive to succeed in a growing company

What are we like to work for?

Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly, and to be part of an ambitious growth trajectory!

Who are we?

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” six years running (2019-24). The company is ranked 11th in the list of the world’s leading exhibition companies.

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.